VOL. topics/hippopotamus-カラーストーリー

Hippopotamus Colour Story


Colour is an important aspect of HIPPOPOTAMUS's identity.

HIPPOPOTAMUS was founded in response to the lack of vibrant colours available on the market. Prior to 2007, towels were only available in un-dyed, white, beige, or light pastel colours. Especially with organic cotton textiles, there were no options for bold, vibrant colours likes those currently offered at HIPPOPOTAMUS.